Summary
AlpinX is a pioneering Swiss FinTech platform that redefines cryptocurrency trading through the power of AI. Designed to cater to both novice and experienced investors, the platform offers an intuitive, user-focused interface alongside unique features and actionable insights, ensuring a seamless trading experience tailored to individual needs.
My Role
Product Designer:
• Discovery
• User Research
• Product Strategy
• UX Design
• Brand Identity
Timeline
6 months (2013-2024)
Team
Product Manager: 1
Back-end: 2
Front-end: 4
NLP Engineers: 2
Designers: 2
Tools
Figma
Draw.io
Aninix
Lottie
CHALLENGE
Develop a cryptocurrency trading platform accessible to both novice and experienced traders.
Simplify trading workflows to make the platform approachable for beginners.
Incorporate advanced features tailored to meet the needs of professional traders.
Build trust and confidence in the AI-powered intelligent assistant as a reliable trading companion.
Discovery Phase
I started by conducting in-depth research on existing crypto trading platforms to identify pain points experienced by both novice traders and seasoned professionals. Through user interviews and the creation of detailed personas, I discovered a recurring theme: both user groups required a platform that struck the right balance between simplicity and advanced capabilities.
Competitors Analysis
USER INTERVIEWS
With a strong following of over 20,000 subscribers on X (Twitter) and Discord, I was able to connect with a diverse group of candidates for user interviews. This network gave me direct access to valuable insights, allowing me to identify key pain points and needs. These findings were instrumental in shaping the future functionality of the platform and translating them into actionable goals for the MVP.
MVP GOALS
An intuitive and user-friendly interface that simplifies onboarding and empowers beginners to confidently enter the world of crypto trading.
A suite of customizable tools and advanced functionalities tailored to meet the needs of experienced traders
Intelligent AI assistant that provides behavioral analysis and gives tailored recommendations to the customers
Information Architecture
Prototyping
Basic Functionality
Pro Trading Functionality
AI Assistant Functionality
user Insights
Crypto don’t have to be cryptic:
Customers need an intuitive and user-friendly interface that simplifies onboarding and empowers beginners to confidently enter the world of crypto trading.
Build trust and transparency:
Highlight safety features like secure transactions, authentication methods, and regulatory compliance. Provide clear, actionable information about market risks in a non-alarming way.
Personalization Through AI:
Focus on creating an experience tailored to each user’s proficiency level and goals. Introduce features such as one-click trading strategies, pre-configured risk levels, and AI-driven insights that simplify decision-making while ensuring the platform remains approachable and non-intimidating.
Foster Community Engagement:
Create community features like forums, live chat support, or integration with social platforms where users can share experiences, ask questions, and find support.
High Fidelity Designs
User Dashboard
AI Assistant Functionality
Pro-Traders Functionality
Wallet: Depositing and Withdrawal
Settings Page
Login / Sign Up Pages
Impact
The MVP successfully made crypto trading more accessible while setting a new standard for personalized, AI-powered assistance in the industry. During user acceptance testing, the platform received overwhelmingly positive feedback for its intuitive design and adaptability. Users praised its user-friendly approach and flexibility, empowering individuals of all experience levels to trade with confidence and clarity.
Next Steps
Ongoing Testing and Iteration:
Conduct regular user testing and gather feedback to refine core product functionality, ensuring it meets evolving user needs and expectations.
Enhance Interface Consistency:
Conduct a comprehensive audit of the interface to identify inconsistencies in design and user experience patterns.
Standardize layouts, interactions, and visual elements to provide a seamless and cohesive user experience across the platform.
Streamline the Design System:
Consolidate and optimize the design system to ensure scalability, maintain visual consistency, and improve collaboration with development teams.
Explore Product Rebranding:
Evaluate the potential for rebranding to better align the product’s identity with its innovative vision, market trends, and user expectations.